How do you write a description of a website?

How do you write a description of a website?

Characteristics of a good meta description

  1. Keep it up to 155 characters.
  2. Use active voice and make it actionable.
  3. Include a call-to-action.
  4. Use your focus keyword.
  5. Show specifications, where possible.
  6. Make sure it matches the content of the page.
  7. Make it unique.

What should be included in a site description?

Make sure your description reads like a normal, human-written sentence. Treat the meta description as if it’s an advert for your web-page: make it as compelling and as relevant as possible. The description MUST match the content on the page, but you should also make it as appealing as possible.

What is a website meta description?

A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. Why meta descriptions are important to you and to your SEO rankings.

Does Google use meta description?

Meta description tags: Google sometimes uses tag content to generate snippets, if we think they give users a more accurate description than can be taken directly from the page content.

What is a page description?

Page Titles and Meta Descriptions are short pieces of HTML code found in every web page. They show the title of the web page and its description, similar to the title and blurb on the front and back of a book. They tell you what the book (or page) is about before you open it (or click the link).

How do I write my clothing description?

How to Write Fashion Product Descriptions That Sell

  1. Know your ideal customer. When you’re trying to write for the masses, you end up pleasing nobody.
  2. Avoid jargon.
  3. Watch your tone.
  4. Be creative with descriptive words.
  5. Think about benefits.
  6. Make them scannable.
  7. Answer their potential questions.
  8. Be mobile-friendly.

How do I change meta description?

Changing the Title & Meta Description through each Post & Page

  1. Login to your WordPress site.
  2. Navigate to the Yoast SEO Plugin.
  3. Select the Post or Page from the left side of the menu.
  4. Scroll down the page until you see the section called “Yoast SEO”
  5. Click “Edit Snippet”

How does Google show meta description?

Google’s algorithm rewrites meta descriptions based on the relationship between the search query and the web page content. So if you have an issue with Google rewriting the meta tags, take a closer look at how the search query relates to the on-page content.

What are examples of description?

The definition of a description is a statement that gives details about someone or something. An example of description is a story about the places visited on a family trip. Published a description of the journey; gave a vivid description of the game.

What is a SEO description?

What is An SEO Meta Description? A meta description is a blurb of text that provides a brief description of a webpage. This text appears as a meta tag in a page’s HTML code. Text from SEO meta descriptions also appears on search engine results pages (SERPs).

What happens when you put a description on a website?

In it, you can describe what your page is about. If you’re lucky, Google will show it beneath your page’s title in the search results. It brings you an opportunity to convince search engine users that your page will offer what users are looking for. In Google’s search results, this is where it can be displayed:

When did the homepage usability guidelines come out?

The guidelines are categorized by topic area, and most give examples from the homepage reviews, which you can find in alphabetical order in the full Homepage Usability: 50 Websites Deconstructed book. These guidelines were written in 2001, and the examples refer to the design of various homepages that year.

What happens if your meta description is the same?

If your meta description is the same as those for other pages, the user experience in Google will be hampered. Although page titles might vary, all pages will appear to be the same because all the descriptions are the same.

What happens if you change the New York Times homepage?

Even small changes to homepages can have drastic effects. Consider the homepage for The New York Times. If you kept all design and writing exactly the same on this site but decided to show only local New York content on the homepage and link to all national and international news, it would inexorably alter the entire site.